The world's finest aloe
Since before 1890
Perfected by science
Done with care
Aloe has been grown and processed for decades. Today, we continue that work on our own farm, guided by generations of knowledge.
The world's finest aloe
Every product we make starts with aloe vera. An ancient plant that hydrates, heals, and protects your skin.
Perfected by science
We create warm scents, honest formulas, the finest textures. And we make sure it’s clinically proven.
We refreshed the Aruba Aloe brand to reflect the island, the aloe, and the joy behind everything we do. Because we wanted it to feel even more like us.
Everything in our new identity is inspired by Aruba and the aloe vera that's been here for centuries. The colors reflect our island’s nature, the aloe fields, sandy soil, warm sun and rocky landscape. Our new typography takes inspiration from the shape of aloe leaves. And the organic patterns you’ll see throughout the brand are inspired by the island’s indigenous cave drawings , not as decoration, but as reflection of life and landscape.
It’s a little bolder, a little warmer, and a little more joyful. But at its heart, it’s still the same Aruba Aloe: sharing the best of our island through products that make you feel good.
